Profile
About the Company

PENSHOPPE is all about the fun of being a youth. It embodies everything vibrant about this stage-youthful energy,confidence and an active lifestyle. Penshoppe was launched in 1986 in Cebu City,Philippines by young Chief Executive Officer Bernie Liu and a few friends who were privy to the clothing needs of young people. Back then,T-shirts basically composed 80% of students’clothing repertoire. So they sold shirts with graphic oriented designs and offered the market with unique choices that added value to them.

Company Profile

After having established market dominance in Visayas and Mindanao,Penshoppe opened its first boutique in SM City North Edsa in 1991. Through the years,its network has expanded to 300 sites,all strategically located in the country’s key shopping areas. Penshoppe further crossed barriers in 2002 by launching the brand in Xiamen,China extending its brand-building expertise beyond the national borders. Penshoppe ventured into the garment industry with a vision to be the youth’s casual clothing statement. Today Penshoppe is recognized as one of the market leaders in the country. It regularly provides a variety of styles to choose from and constantly update its collection. Its clothes,accessories and personal care products are affordable and provide great value for customers’money. Why youth?Because this segment has always represented a substantial share in the population mix from the time Penshoppe started in 1986 up to present.


Club Pen 2007 Meet Club Pen 2007:Penshoppe's Ambassadors of Style




As Penshoppe's official Ambassadors of Style,these eight dynamic individuals deftly embody the spirit,spunk,and style of this trailblazing Filipino fashion brand.Behind batch 20 is a hip crew of stunning and svelte models,each with their own endearing quirks and characteristics,who are not only fearless and fashionable,but loads of fun too. Aside from gracing blitzkrieg of billboard,broadsheet and boob tube advertisements,Club Pen models simultaneously serve as ambassadors of goodwill;as these endorsers and image models not only make time for photo shoots and fashion shows,but for Penshoppe's outreach programs as well. It's easy to see why the new Club Pen crew cuts quite a dashing figure:they are beautiful and bright young things who,by the looks of it,seem determined to make their mark in the world.Rock on Club Pen!

Penshoppe finds it exhilarating that in a stage where dreams are still being formulated for the most, there are those who have already gone full blast in making their dreams come true. These are young men and women who are making the most of their time resources and gifts;driven by excellence and an inner fire to win. They are models of a different breed with style of a different angle. Come to think of it they are what Penshoppe is all about.


Penshoppe Dream Honors List




Yeng

Jay-r

Ronnie


Panky

Irish

Chad


Penshoppe finds it exhilarating that in a stage where dreams are still being formulated for the most, there are those who have already gone full blast in making their dreams come true. These are young men and women who are making the most of their time resources and gifts; driven by excellence and an inner fire to win. They are models of a different breed with style of a different angle. Come to think of it they are what Penshoppe is all about.

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